01 / 12
IIT Madras — Guest Session

10 Uncomfortable Truths
About Startups

The kind no one puts on LinkedIn.

Myths That Quietly Kill Good Founders

The Opening
"Most people in this room are statistically more likely to build a bad startup than a good one. And that has nothing to do with intelligence."
Many first-time founders from top colleges fall in love with complex solutions for problems that don't hurt enough.
Meanwhile, someone with average tech skills but a painfully clear understanding of a problem builds something simple — and wins.
Startups don't reward intelligence. They reward obsession with a real problem.
Point 01

Startup ≠ Company

Myth

"Any new business is a startup"

Reality

A startup is a search for a scalable, repeatable business model, not a "small company."

  • A kirana store, agency, or services firm can be profitable — but not a startup
  • Startups are experiments under extreme uncertainty

If you already know how you'll make money, you're probably not a startup.

Point 02

Ideas Are Cheap,
Execution Is Brutal

Myth

"I have a billion-dollar idea"

Reality

Ideas don't fail — execution does.

  • 100 people can have the same idea
  • The winner is the one who ships, learns, adapts fastest

The market doesn't reward originality; it rewards usefulness.

Point 03

Most Startups Are Not
Tech Revolutions

Myth

"Every startup is the next Google"

Reality

Most successful startups solve boring, painful problems and improve something by 10–20%, not 10x.

  • Payments reconciliation, logistics tracking
  • Compliance, HR, procurement

Boring problems pay better than sexy ones.

Point 04

Fundraising Is Not Success

Myth

"Funding = validation"

Reality

Funding is just fuel, not proof.

  • Many heavily funded startups die
  • Revenue + retention beat press releases

Customers validate. Investors speculate.

Point 05

Failure Is Normal,
Not Romantic

Myth

"Fail fast, fail often" sounds cool

Reality

Failure is emotionally exhausting, financially painful, and often slow and quiet.

  • What matters is learning fast, not failing glamorously

Failure teaches — but only if you survive long enough.

Point 06

Co-founders Matter More
Than the Idea

Myth

"Solo genius founder"

Reality

Most startups fail due to co-founder issues, not tech or market.

  • Complementary skills
  • Trust under stress
  • Ability to disagree and still commit

A bad co-founder is worse than no co-founder.

Point 07

Timing Beats Talent

Myth

"Best product always wins"

Reality

Right timing beats everything.

  • Too early = no market
  • Too late = no differentiation
  • Same idea, different decade — different outcome

Markets open doors that talent alone cannot.

Point 08

Startups Are About
Saying NO

Myth

"Hustle means doing everything"

Reality

Good founders ruthlessly prioritize. They say no to features, customers, investors, ideas.

  • Focus beats intelligence

Growth comes from subtraction, not addition.

Point 09

Entrepreneurship Is a Career,
Not a Lottery

Myth

"One startup — rich or bust"

Reality

Most founders build multiple startups, learn incrementally, and improve odds over time — just like engineering or research.

Experience compounds faster than luck.

Point 10

You Don't Need a Startup
to Be Entrepreneurial

Myth

"Entrepreneurship = starting a company"

Reality

Entrepreneurial thinking applies everywhere:

  • Product roles
  • Research
  • Social impact
  • Corporate innovation

Entrepreneurship is a mindset, not a job title.

The Real Question

Don't ask: "Should I start a startup?"

  • What problem do I deeply understand?
  • What unfair advantage do I have?
  • What am I willing to suffer for 5–7 years?

Thank you.